An intangible asset is an asset that is not physical in nature. They are generally long-term and derive their value from business’ intellectual or legal rights. Intangible assets cannot be destroyed by fire, hurricane, or other accidents or disasters and can help build back destroyed tangible assets. Goodwill, Database, Domain and Intellectual Property, such as trademarks, are all intangible assets.
Assumed value of the attractive force that generates sales revenue in a business, and adds value to its assets. It is built painstakingly over the years generally with (1) heavy and continuous expenditure in promotion, (2) creation and maintenance of durable customer and supplier relationships, (3) high quality of goods and services, and (4) high quality and conduct of management and employees.
Class 16 : Books, paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printer's type; printing blocks. Also in this class are disposable nappies of paper for babies; printed publications.
Class 35: Advertising and administration, business consultancy, marketing, online retail and recruitment. Also in this class are the organisation, operation and supervision of loyalty and incentive schemes; advertising services provided via the internet; production of television and radio advertisement; accountancy; auctioneering; trade fairs; opinion polling; data processing; provision of business information; certain specific services provided by retailers. Product demonstrations and product display services.
Class 41: Education and entertainment services, shows, sporting events and cultural activities. Also in this class are electronic games services provided by means of the internet, the provision of on-line electronic publications and digital music (not downloadable) from the internet.
What is Trademark
A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks.
Usage of Trademark:
A trademark may be designated by following symbols:
™ (the " trademark symbol", which is the letters "TM", for an unregistered trademark, a mark used to promote or brand goods).
® (the letter "R" surrounded by a circle, for a registered trade mark).
Fundamental Trademark Concepts
The essential function of a trademark is to exclusively identify the commercial source or origin of products or services, so a trademark , properly called, indicates source or serves as a badge of origin. In other words, trademarks serve to identify a particular business as the source of goods or services. The use of a trademark in this way is known as trademark use. Certain exclusive rights attach to a registered mark.
Different goods and services have been classified by the International (Nice) Classification of Goods and Services into 45 Trademark Classes ( 1 to 34 cover goods, and 35 to 45 services). The idea behind this system is to specify and limit the extension of intellectual property right by determining which goods and services are covered by the mark, and to unify classification systems around the world.
The importance of a brand
In the world of business, a trademark is arguably the most important asset, it can grow value the more you use it and the more it becomes well known.
Advantage of registered trademark:
Master of Art International is a registered trademark owned by Margarita Feaks Gallery, established since September 2010 and founded by Margarita Feaks as the sole owner. Margarita Feaks Gallery is a registered company in England and Wales Number 2653740609.
Master of Art comes from the root word "Masterpiece", the most outstanding piece of work, a fine example of excellence and greatest achievement in art. Master of Art International trademark is a name immediately riles up emotions, by subconsciously triggered the best, plus it gives you a clear, familiar and professional word combinations of the goods and services provided. It is easy to hear, pronounce and spell which describe a reliable approach to branding.